Innovating marketing by ABB: Indian companies have a lot to learn
Sep 14:
ABB is one of the world's leaders in technological innovation. 8And it spawns unconventional partnerships to be able to put it message across. 8The company's outreach programmes are not always motivated by direct business interests but through innovative programming 8Take the example of its recent multi-media association with the Nobel Media, which gives out the Nobel Prize Click on Reports for more